How to Use Promotional Items for Your Business

Promotional merchandise, also called promotional items or branded goods, helps you stand out in the crowd. It's a cost-effective way to reach your target audience and drive home your brand's message.

Promotional items for business can be used for almost any kind of marketing campaign, fair, event, or giveaway – and they're not just for big companies with big budgets.

Whether you're looking to get your business off the ground or are seeking new ways to spice up your current marketing initiatives, promotional merchandise is a creative and effective way to meet those goals

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What Are Promotional Items?

Promotional merchandise is any product that your business uses to promote itself. The key to successful promotional merchandise is choosing valuable, relevant items to your industry, which can be branded with your company logo or slogan.

This could be anything from branded clothes and bags to pens, mugs, and stickers. Promotional items can be physical and virtual, such as coupons or free access to online courses.

They can also be non-tangible goods, such as an endorsement from an industry leader or public recognition.

How to Choose the Right Promo Item for Your Brand

When choosing promotional items, consider the following:

- Choose items that reinforce your brand. If you're promoting a healthcare product, giving away a first-aid kit makes sense.

- Choose useful items that customers will appreciate. A vacuum cleaner isn't very useful for most people, but a yoga mat is.

- Choose items that can be easily branded with your logo or slogan. You don't want to give away items that can't be personalized.

- Choose items that are relevant to your industry. If you're promoting a health product, give away healthy snacks rather than bath bombs.

- Choose items that will easily be used. A jar of jam may be delicious, but not many customers will use it.

- Choose items that will be used to further your business goals. If you're promoting a fitness product, give away resistance bands rather than a yoga mat.

Why Use Promotional Merchandise for Marketing?

There are several reasons you should use promotional branded merchandise. Here are more details about each.

Increases brand awareness: A recent study revealed that 90% of consumers recognize brands that give away promotional merchandise.

Builds trust and credibility: Customers will trust your brand more if you're willing to invest in your products because this shows you're serious about your business.

Helps you stand out: It can be challenging to break through the noise online and in person. Giving away branded merchandise is one of the best ways to get noticed. Gives you an opportunity to connect with customers. Promotional items give you an easy way to connect with your customers in a meaningful way.

Increases sales: Customers who receive promotional merchandise are more likely to buy from you.

Builds relationships with influencers: Giving away branded merchandise is a great way to build relationships with influencers in your industry.

Types of Promotional Merchandise

There are two types of promotional merchandise: physical and digital. Physical items include everything from apparel and bags to accessories and food.

Digital items include vouchers, coupons, and gift cards. Here are some digital and physical promotional items to use.


Bags are an excellent branding tool and are also useful for everyday use.

Choose something that corresponds with your demographic, like a backpack for students or a tote for parents.


Cups, mugs, glasses, and bottles are perfect for events like trade shows or conventions.

Be sure to display your logo prominently on each piece to make the most of this branding opportunity.

Accessories are useful for both men and women and can be branded with your logo or tagline. Choose items that correspond with your demographic, like a scarf for women or a hat for men.


Food makes a great promotional item.

But you'll need to ensure that it's compliant with any local laws regarding food safety.


Gadgets make an excellent promotional item and are especially useful for tech companies.

Make sure to brand these items and include instructions for how to redeem your offer.


Vouchers can be used for a variety of purposes and are helpful for driving sales.

Make sure to clearly state the terms and conditions and provide instructions on how they can be redeemed.


Coupons can be used to drive sales and encourage customers to try your products.

Be sure to state the terms and conditions clearly, and any other restrictions that apply.

Gift cards

Gift cards are an excellent option for any industry and demographic and can feature your logo.

Consider giving away gift cards for a certain amount or for a set of products.


Incentives are to drive sales and are particularly helpful for B2B enterprises.

Make sure to clearly state the terms and conditions and provide instructions on how they can be redeemed.

How to Use Promotional Items For Marketing

When you give away promotional merchandise, it's essential to let customers know why you're giving this item away.

Be sure to clearly state the terms and conditions and provide instructions on how they can redeem your offer.

Partner with Other Brands

One of the easiest ways to get your name out there is to partner with other brands.

Find brands in your industry that want to grow their brand, and offer to give away promotional merchandise in exchange for a mention or logo on your website.

Host an Event

Hosting an event is a great way to get your brand name out there.

Choose an event relevant to your industry and target demographic, and offer branded merchandise as a giveaway.

Host an Event Online

Another great way to reach your target demographic is to host an event online.

Choose a relevant topic to your industry, and offer branded merchandise as a giveaway.

Start a Podcast

Podcasts are a great way to engage with your audience.

Start a podcast focused on your industry and offer branded merchandise as a giveaway. Get your logo out there. Make sure to include your logo on your social media platforms, emails, and website.

How to Measure the Success of Your Promotion

When measuring your promotion's success, remember that not all promotional items created are equal.

You may want to track the following metrics to determine the success of your promotion:

  • How many items did you give away?
  • How many people redeemed your offer?
  • How much revenue your promotions generated

At the same time, you can't track how much your customers like your products, you can track these metrics to determine their effectiveness.

How to Use Promotional Items for Your Business

Promotional merchandise is a cost-effective way to promote your brand, build your audience, and drive revenue. Choose branded items that are relevant to your industry and useful to customers, and clearly state the terms and conditions of your offer.

If you need help printing your promotional items for business marketing or creating a marketing strategy create an account with Creation Station for help.


At Creation Station Printing, we believe in providing our clients with everything they need under one roof. This means that we offer a wide range of services and products that cater to your specific needs and requirements.

We have a team of experts who are available to help you every step of the way. So if you're looking for quality printing services that will exceed your expectations this is the place to be.

Imagine, being able to go to your print provider, get every single item you might need from one place, and know that you are going to get the best price at all times.

Now that’s loyalty. 

Check out Creation Station Printing today and ask them about their custom branded storefronts. This will start the conversation that could change the way your company does print forever.

Want to Learn More?

Check out more info about how we can build you your own custom branded business storefront and let us become your in house print shop today! 

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