When you see retractable banner stands, you think “trade show.” After all, that’s their most common use: pulling attention into your booth and away from competitors at a trade show.
If you lock away your banner stands and only blow the dust off them a few times each year for a trade show, though, you’re throwing money away. Your banner stands can serve a variety of purposes day in and day out.
Keep reading below to learn more.
Creative Uses for Retractable Banner Stands
You’ve already bought a retractable banner stand, so put it to good use. Beyond trade shows, try these clever options.
1. Selfie Station
Love it or hate it, we’re living in the age of the selfie. Considering that people snap 93 million selfies every day, chances are that many of your customers are all about the selfie.
You can appeal to that passion while marketing your business by setting up a selfie station. Use a retractable banner stand that uses your logo like a step-and-repeat background.
For some extra fun, have a box of props customers can use in their selfies. You can even run a special promotion. Anyone who posts a selfie from your store with a certain hashtag gets entered into a drawing to win a prize.
2. Internal Marketing
At trade shows, your banner stands are a form of marketing that aims to tell people about you and get them in the door. Getting customers in the door is only half the battle, though.
Internal marketing involves telling existing customers about what you have to offer to encourage add-on sales. One way to do this is with banner stands in your lobby.
Your banner stands can tell customers about upcoming events and special offers. They can also tell them about new products or services they may want to try.
3. Provide Direction
We’ve all seen the old “balloons on the mailbox” trick. Your banner stand can do the same thing for your business.
Let’s say you’re located in a shopping center. Customers may know where the shopping center is but have trouble finding your exact location.
A banner stand outside helps them find you. This is especially helpful for an event in which most attendees have never been to your location. It can be handy for day-to-day use too, though.
In some situations, your banner stands can serve the same purpose inside your business. Let’s say you’re hosting a seminar in one room of your office. When guests come in, a banner stand can welcome them and tell them where to go.
4. Photo Backdrop
As handy as a banner stand can be for selfies, it’s just as helpful for other pictures.
Let’s say you want to share a picture of a featured product on your social media marketing. Your banner stand can provide a background that looks clean and professional. It also brands the image so your competitors can’t steal it.
Depending on your industry, your banner stand can be a great backdrop for before and after photos too. For medical spas, hair salons, and more, a consistent background can make your photos look cleaner and more professional.
5. Pull in Foot Traffic
If your business is in a shopping center, chances are you paid a premium for a space with plenty of foot traffic. Are you getting your investment back?
A banner stand can be a powerful way to pull in foot traffic. Place it outside your door with a banner that advertises a sale, a new product, or another enticing draw.
There are a few limitations to consider. First, make sure your shopping center allows this so you don’t get slapped with a fine.
Second, if your stand will be outside, find a way to anchor it in place. Tall banner stands, in particular, are easy for the wind to knock over.
While most retractable banners are naturally water-resistant, you may want to invest in an even stronger material for an outdoor banner.
6. Video Backdrop
As popular as photos are for your social media, you can’t overlook videos either. They give customers an extra chance to get to know your business and your brand.
As with your photos, it can be challenging to find a good background for your video. A retractable banner stand gives you a more professional look while blocking the distractive movement behind you.
If your banner stand has your logo on it, it’s an extra bonus because it adds an extra branding element to the mix.
7. Room Divider
As hard as you try, it’s not always possible to have all the separate spaces you need in your business. That’s where a banner stand can come in handy.
If you’re using part of a room for storage, banner stands can hide the clutter. Customers won’t have a clue. They’ll assume the banners are there for advertising and branding.
You can also use this strategy to divide a room into two spaces, like an administrative space and a customer service space.
8. Manage Flow Patterns
You may have a perfect vision of the traffic pattern you want customers to take in your business. That doesn’t mean they’ll do it.
Let’s say you have a storage room that everyone mistakes for a bathroom. A banner stand in front of the door makes it clear that this isn’t a room they need to access.
You can also be more obvious about it. For instance, place a banner stand that says, “Demo room this way” with an arrow.
Getting Your Money’s Worth
Retractable banner stands may not be the priciest purchase for your business, but they cost enough to make a difference in your balance sheet.
Why invest in a banner stand and only give it two or three opportunities each year to make your money back? The creative ideas above can help you put your banners to good use day after day to boost your revenue.
Ready to start making your moolah? Shop our printed banners online now.