Boosting Customer Loyalty with Creative Custom Printing Solutions
While direct mail marketing may allow you to reach potential clients and customers, creative custom printing solutions will allow you to retain existing ones.
Keyword(s): custom printing
Advertising isn’t what it used to be. Today it comes in many different forms. Consumers are inundated with ads everywhere they go. But advertising works, especially when it pertains to custom printing.
Most businesses generate $2 of business for every $1 they spend towards Google ads. But that doesn’t work for everyone. Opting for more personal ads can be significantly more effective, especially for smaller and local businesses.
While you might assume that in the age of email, people don’t check their mail anymore, it simply isn’t true. In fact, according to a study conducted by the US Postal Service, 98% of people check their mail daily.
Do you want to not only acquire new customers but boost customer loyalty as well? Keep reading to find out how creative custom printing will help you retain the customers you already have.
What Is Direct Mail Marketing?
Direct mail marketing uses the good old-fashioned method of sending marketing mail to customers. It is used through several formats, such as brochures, postcards, catalogs, flyers, newsletters, and sales letters.
Typically, a direct mail campaign targets a specific group of people. So it caters to those you want to gain as customers. But you can take it a step further and be much more effective in not only acquiring new customers but keeping the ones you already have.
Using reputable printing and binding services, you can create and design ads that are personalized for your customers.
Where Should You Begin?
You should start by thinking about your customers. First identify what you hope to achieve, and what is most important? Often businesses worry so much about acquiring new customers, that they forget how to keep their existing ones.
Once you’ve decided to generate a campaign that will help you keep those customers, figure out what kind of budget you are working with. Then you’ll be able to decide how many channels you can take advantage of and which one you think will be most beneficial.
Then decide which group of customers you want to target. If you want to bring people back to your store who haven’t shopped in a while, think about what will get them in.
How Can You Make Your Ads Relevant?
What kind of business are you? A grocery store, for example, might want to use a direct mail campaign that offers coupons specifically tailored for customers and purchases they may have made in the past.
During the holidays, there are many ways to get creative. For example, tailor your mail campaign to look like a fancy holiday card. Offer a discount or an incentive to get your customers in for holiday shopping.
Do you have a lot of competition and you want to figure out a way to make your customers loyal? Launching a rewards program is one of the best ways to do so. Repeat customers want to feel like they are special. They want to know that there are benefits to being a loyal customer. Providing them with benefits that save them money will earn you money in the long run.
Send reminders. There is nothing wrong with reminding your customers of upcoming dates and holidays. Nothing is worse for a customer than missing an opportunity to save or get their hands on a new product because they weren’t aware of the opening in the first place.
How Can You Make Your Ads Creative?
Make them full. Direct mail that is thin or flimsy has a much less chance of being opened than mail that has something inside to see.
Include samples when you can. If there is a way to provide a sample of what you provide, do it. Not only will you have provided ads and information, but you’ll be inaugurating product trial periods as well.
Give them something useful. If you don’t have samples for your business, you could still give them a cool pen or a magnet. Then you’ve got your name on something your customers will use often.
Make it personal. The more you tailor the ad to your customers’ lives and needs, the better chance you have of getting their attention. Are you a pet store? Send a dog treat in the mail. Seriously, there is no end to how creative you can be.
Even calendars are an awesome gift. Hardly anyone has them anymore, but people feel nostalgic when they get a chance to hang one on their fridge or wall.
And even if you decide not to go with direct mail but rather a new poster or banner outside your shop, all that matters is that’s it’s personalized and exciting enough to grab people’s attention.
Get an Expert to Help with Your Custom Printing
People check their mail. And they read their mail. People look at new signs and banners all the time. Humans, by nature, get excited about advertising whether they like to admit it or not.
And when it’s creative and personalized, businesses have a much greater chance of not only acquiring new customers but keeping old ones.
So where do you start? Figure out your budget and who you want to target. Then figure out how you want to reach them. Once you’ve figured out those 3 things, the possibilities are endless. Using creative, custom printing can make or break whether you reach those customers.
And we’re not just talking about posters and flyers. We’re talking about calendars, tablecloths, tents, and anything under the sun that can be printed on. Get creative! And hire someone who is excited about your new venture as you are.
Do you want to request a quote before you commit? Do it here!