What's Hot and What's Not in Custom Event Banner Trends
Whether you're marketing for a trade show or planning a major event, explore some of 2020's biggest event banner trends that will garner attention.
When it comes to promoting a business, there isn't anything that is quite as effective as a big event (according to 41% of marketing professionals).
These types of events allow customers to experience the service, product, or organization in person. Obviously, this gives a huge benefit to the company because the customer can then go and tell others with firsthand experience how great it was!
An event is nothing without banners!
The right event banner in the right place can draw traffic into your event. The right banner inside your event can set the right tone and environment to make it a success.
And the opposite is true as well, the wrong banner can ruin your event quickly.
We've compiled a full list of what is on trend in banner designs right now and what is not. Follow along so you can design the best banner for your business!
A Key Marketing Tool
Every business wants their name out in the public as much as possible. An easy way to do that is through being a part of events. Whether that is a launch part, a trade show, or a conference that exposure can bring in critical traffic.
One key way to make sure you are seen before and during using an event banner!
The good news is we have all your banner needs covered, so it is quick and easy for you.
Check us out for all your printing needs!
What's Hot in Event Banner Design?
There are a few different reasons why someone would need a banner for an event.
One would be as a promotional tool. These types of banners would be displayed around the area where the event will take place in order to generate interest.
Another banner use would be during the event with important information the guests would need to know. Depending on the exact event, this could be information about the product being launched or information about the food being served. There really are endless uses for banners in this setting.
Lastly, and maybe most popular, is using a banner as a background for pictures.
Whatever the reason, it is important to be clear on the reason behind the banner to make sure that the design helps to meet that goal and not detract from it.
Pop-up Banner Stand
One major trend in banners are pop-up banner stands, which are vertical posters that stand up alone.
These come in a variety of sizes and really have a visual punch to them. A huge benefit to this type of banner is that it can literally be used anywhere. There is no need to find a way to hang it or a surface to display it on, it's all self-sustaining.
A pop-up banner stand is perfect to show customers where to go during an event, to share a lot of information in a visual way, and more. This marketing tool is not going anywhere.
Social Sharing
After all of the time, effort, and expense that goes into planning and executing a big event, wouldn't it be nice if you got some free advertising from it?
You totally can with the right banner background in place!
Everyone loves a good photo opportunity these days. If you can create a banner that will give the event attendees the perfect Instagram-worthy photo, you're in business!
These types of backgrounds should include your logo, not be too busy, and not in overwhelming colors. All of these things will contribute to a perfect picture you'll be so happy to get tagged in!
Easy Design
The past few years have shown a very determined shift towards modern design being the most trendy. Top designers are choosing more simple pieces to pull together an intentional design that's easy on the eyes.
While good design is always somewhat subjective, here are some of the things we are seeing repeated over and over again that really work.
- Minimal: Gone are the days of overly stuffed graphics full of wording, pictures, and other design elements. Instead, people are leaning towards minimal designs with only the essentials. This shows the consumer what's on there is important and is also more easily digested.
- Simple, bold fonts: One way designers are minimizing is through their fonts. Instead of intricate fonts, they are choosing more basic shapes but making them heavier to add more weight to the design. There has also been a shift away from using multiple fonts.
- Muted color palette: To bring these modern designs full circle, designers are using muted color palettes. For those who may not be familiar with this design term, a muted color is when a basic color has been desaturated to change the hue. These colors are often thought to be more calming and less intense.
- Abstract art: As you can probably guess from the other trends this year, abstract art has made a major comeback in design. This type of art also adds to the modern feel of the overall design, making it feel more fresh.
The overall trend in event banners is to scale back the design and make it simple and pleasing to the eye. You're trying to catch the consumer's attention and share information instead of overwhelming them with everything.
Subtlety is your friend when designing banners in 2020.
What's Not Hot in Event Banner Design?
From what we've talked about in what is trendy for event banner design, it should be pretty obvious what is not hip. But let's go over it just in case to make sure none of us make these mistakes!
Anything that might make the overall design busy and fussy is not what you're looking for. A lot of loud, bright colors, multiple intricate fonts, and too much wording can make it complicated for the consumer to find the information you want to share.
When the design is too busy the message can be lost. Don't let your message get lost in the clutter!
Takeaway
At Creation Station Printing, we believe in providing our clients with everything they need under one roof. This means that we offer a wide range of services and products that cater to your specific needs and requirements.
We have a team of experts who are available to help you every step of the way. So if you're looking for quality printing services that will exceed your expectations this is the place to be.
Imagine, being able to go to your print provider, get every single item you might need from one place, and know that you are going to get the best price at all times.
Now that’s loyalty.
Check out Creation Station Printing today and ask them about their custom branded storefronts. This will start the conversation that could change the way your company does print forever.
Want to Learn More?
Check out more info about how we can build you your own custom branded business storefront and let us become your in house print shop today!