It takes five to seven impressions for a company to start producing brand awareness. Without consistency and repeat exposure, consumers will fail to remember your business.
Why not improve your chances? By printing business stickers, you can discover a form of free advertising! Then, you’ll attract an audience, boost sales, and create a buzz about your business.
Skeptical? Keep reading to discover how stickers increase sales, and how to use them effectively for advertising. With this guide, you can uncover a new way to expand your reach and improve brand awareness!
How Do Stickers Increase Sales?
Stickers are becoming increasingly popular. Today, people stick them to their laptop cases, water bottles, and even their cars. As consumers start pasting them on their belongs more often, companies are handing out stickers to boost their brands.
Here are five reasons business stickers are an effective form of free advertising.
1. They’re Cost-Effective
Many forms of advertising can become costly over time. For example, without experience and training, companies can lose thousands of dollars on pay-per-click advertising. Meanwhile, there’s a very low return on investment.
Business stickers, on the other hand, are an extremely cost-effective marketing strategy. You can find a company that specializes in high-quality, custom sticker printing. They’ll provide you a deal to print your stickers in bulk for a lower price.
As a result, you’re choosing a more economical advertising option.
Other expensive marketing and advertising strategies include:
- Radio ads
- Tv ads
- Newspaper ads
This can help you improve your return on investment. Instead of wasting money, you can choose an advertising strategy that produces results.
2. Stickers Keep It Simple
Everyone already knows how stickers work. They’re easy-to-use, familiar, and a simple form of advertising.
Other advertising methods require a tedious process for users. For example, you can create online ads to reach your audience. However, you’ll need people to see the ad, click on the ad, visit your landing page, and then fill out a form.
If they stop along the way, you’ve lost the chance to attract a new customer.
Even if you’re a pro at pay-per-click advertising, you still have to optimize your ads over time. This can become time-consuming, especially if you’re busy trying to run your business.
Stickers, on the other hand, are easy to distribute.
Once you hand out your advertising stickers, you don’t have to worry about encouraging your audience to take action. Since people are familiar with how stickers work, they’re already likely to use your stickers.
With promotional stickers, you can target potential customers without worrying about online ads or landing pages. Business stickers simplify your advertising for you and your customers.
3. People Love Them
When choosing new advertising and marketing strategies, you need to select methods your target audience will respond to.
People love stickers. Beyond that, they also put them to good use. If you have an eye-catching, appealing despite, you can use stickers to encourage customers to advocate your business.
As people use stickers to personalize their possessions, you’re:
- Remaining top-of-mind with previous customers
- Marketing your brand to new, potential customers
Stickers encourage your existing customers to remain loyal to your brand.
As a result, you’re retaining customers while reaching new ones with your brand.
4. They’re Easy to Create
Many advertising strategies are complicated. They require rigorous planning and attention to detail. While you should consider your business stickers and their design, they’re also simple.
All you need is your logo, a catchy tagline, and a distinct visual.
With business stickers, you want to catch your audience’s attention without overwhelming them. You don’t need to stuff your marketing stickers with information. Instead, let the company name and visual brand speak for itself.
We’ve also provided a few tips for creating your advertising stickers to help you get started.
5. They Boost Your Brand
According to this research, unique colors can improve brand recognition by up to 80%. Meanwhile, consistent branding across various channels can increase revenue by 23%.
Above all else, business stickers extend your brand.
With stickers, you can display your brand to unexpected audiences. Promotional stickers will unique colors will also help people remember your brand.
As a result, you’re improving brand awareness and recognition, one sticker at a time.
How to Use Stickers for Advertising
Stickers are an effective way to raise brand awareness and increase your brand’s exposure. They also last a while, which means they can increase your return on investment with a low cost per impression. While there are many benefits to creating business stickers, you need to create the right design, first.
Here are a few tips to get you started:
- Tie stickers in with your existing marketing efforts
- Consider what your customers like about your visual brand
- Use visuals that are distinct to your brand (avoiding cliches)
- Include your brand color scheme
You can also use your business stickers to communicate your company’s unique values.
Business stickers allow you to develop a relationship with your customers. With this in mind, it’s important to consider what people like about your brand. Then, add this to your design.
As a result, people are more likely to add your stickers to their personal possessions.
After designing your advertising stickers, consider offering a free sticker when a customer makes a purchase. This can help you spread your message and brand. Using your stickers as free swag will also encourage people to use them.
That way, you don’t have to depend on people purchasing your stickers.
Finally, post images of your stickers on social media. You can show how you use your stickers in the office, or display them pasted around town. Posting about your marketing stickers on social media will encourage customers to share their photos, too!
Then, you’ll see your brand reach new people and grow!
Stick to It: How to Use Business Stickers to Boost Sales
With custom-designed business stickers, you can boost your brand and attract new customers. Try using them to promote your business. Then, make sure to stick with it!
Ready to start designing? Request a custom quote for your custom business stickers today.