The Benefits of Promotional Stickers for Your Business

Why Use Promotional Stickers?

Because even adults like stickers! Stickers were one of the most-searched items on the marketplace Etsy in 2021. Millennials especially love stickers, as many of them grew up collecting stickers as kids.

Go to any coffee shop, and you will see why you should be using promotional stickers. Laptops, cars, and water bottles are popular items to decorate with stickers, so why not get your business advertising on there too?

More Exposure

Exposure is the most obvious reason for making promotional stickers for your brand. Stickers are small, cheap, and easy to stick anywhere.

This means that your stickers can end up on things like car bumpers, bike helmets, and instrument cases. The more stickers your brand has out in the world, the more name recognition and interest you will generate.

When someone attaches a sticker to a valuable item such as their MacBook, it is seen as an endorsement of that brand. Promotional stickers can be a crucial part of your marketing.

Cost-Effective

One of the best things about promotional stickers is that they are not expensive to produce. Costs vary, of course, but on average, you can get hundreds of vinyl stickers for pocket change. Even huge bulk orders only cost a few hundred dollars.

Plain shapes and simple designs are the cheapest, but if you really want promotional materials that stand out, consider using multiple colors and getting die-cut shapes.

Also, make sure that you are purchasing vinyl stickers. They are much more weather resistant and last years compared to paper stickers.

Great For Customer Appreciation

Everyone loves receiving free gifts. And because promotional stickers are so cheap, these are a great item to give away to customers to show your appreciation for their business.

Consider leaving free stickers on your counter. Your customers are guaranteed to take them and use them!

Stickers also make great additions to swag bags for promotional events and trade shows. And including a sticker in your product packaging is a great way to elevate your brand's perceived value and get more exposure after the purchase.

Organic Marketing

Promotional stickers are one of the best advertising materials because they exemplify organic marketing. This is when customers do your marketing for you via word of mouth or other advertisements.

If you have a great sticker design, people are going to want to stick it to things. This can be an effective marketing campaign in and of itself, so don't leave it on the table when considering how to bring in more business.

A Great Creative Outlet

Stickers also give your business a chance to show its creative side. Even if you're not in a creative field, a well-designed and eye-catching sticker can really bring a sense of fun and dynamic energy to your brand.

Don't just slap your normal logo on a sticker and call it a day. Lean into your sticker design as a way to really showcase some creativity. You can even produce multiple designs and variations to keep people coming back for more.

They're Profitable

Because stickers are so cost-effective, they make a great fundraising tool. If you don't want to give all your stickers away for free, consider selling them! A great sticker design will sell for a dollar or two, which is a huge profit.

If you really want to stand out, offer limited-edition stickers or sticker sheets. People love to collect exclusive things. Use this as a business advertising tool to drive customers to your store or website, and offer your special stickers for sale.

Designing Promotional Stickers

We have a few quick tips for designing your promotional stickers. The key to successful promotional stickers is having a killer design.

Choose Your Size

Vinyl promotional stickers come in a variety of shapes and sizes. Your sticker's format will determine the rest of the design. Square and rectangular stickers are generally the most affordable, while circles and die cut shapes are perceived as being more "upscale."

Choose Your Vinyl and Finish

We offer two different types of vinyl: regular and laminated. Regular vinyl is great for giveaway stickers. Laminated vinyl is weather and waterproof, so use these for laptop and water bottle stickers.

We also offer glossy and matte finishes for our vinyl stickers. This is a matter of personal taste, but some artwork looks better in one or the other.

Hire Professional Design Help

While you could just have your business logo made into a sticker, that is not a very appealing design for customers. Consider having a professional graphic designer come up with the design for your promotional stickers.

You'll need to have a clear vision of what you want your sticker to look like. Make sure to match the design of the sticker to your brand and industry; however, showing a bit of humor and fun on a sticker design is always a good idea.

Another plus of using a professional designer is that they will be able to format the art files for you. This makes getting your stickers printed much easier and hassle-free.